PYP

Rebranding the Friends of Portland Youth Philharmonic’s Donor Benefit Program

A modern Art Deco-inspired branding for a nearly 100 year old philharmonic orchestra.

The Portland Youth Philharmonic is the nation’s oldest youth philharmonic. Founded in 1924, the non-profit is edging nearer to their centennial anniversary. They strive to grow their legacy for the next 100+ years with their Friends of PYP donor program, which allows alumni, parents, friends, and family to support the ever-evolving community.

Friends of PYP network’s purpose is to engage with music lovers everywhere to build a strong base of support and to introduce Portland Youth Philharmonic to new audiences.

Inspired by Frank Lloyd Wright’s stained glass windows and sleek pattens of the 1920’s art deco movement, the new branding for FoPYP balances tradition and modernity as well as harkens back to the year PYP was formed. Since the brand is coming up on their centennial, I focused on the 1920’s aesthetic that elevates the branding yet remains approachable and contemporary. For this branding package, I created the cohesive brand identity, the multiple pieces of collateral, and the updated logo. I designed brochures for the tiered donor program, as well as magnets, stickers, a note card, a stand-up banner, signage, and digital hero banners.