Chiron

Acu + Wellness Co.

A holistic acupuncture and refill store in Portland, OR, focused on zero-waste and eco-conscious practices.

Chiron Acu + Wellness Co. is a holistic traditional Chinese medical practice and refill store. They supply bulk traditional herbs and spices,  sell zero-waste/eco-conscious health products, and provide more sustainable TCM services such as low-waste acupuncture.   

Chiron Acu + Wellness Co. aims to address health holistically & completely, instead of treating symptoms, to save people money & energy. We cut down on waste by going direct to source for all medicinal grade herbs, work locally with partnering brands, and utilize sustainable materials in our practice. We utilize plastic-free shopping and a free between-use sanitizing system for all materials purchased in-house. In addition, we practice sustainable treatment by using washable sheets, cloth face cradles, and low-waste cleaning supplies. With community workshops and events, Chiron aims to connect health back to farming and communal living. 

My goal for branding Chiron was to create a B-CORP inspired company named after the Greek mythological figure Chiron, the centaur who was known for his wisdom and knowledge of medicine. I wanted to incorporate a marketing plan along with the brand guidelines to initiate an awareness campaign for Traditional Chinese Medicine.