Será

A Surrealist Boutique

Será is inspired by Luigi Serafini’s Codex Seraphinianus, an encyclopedia of an imaginary world with an imaginary language.

Será is a unisex apparel line formed in 2021 that believes in the absurdity of everyday life. the art of being weird, and the power of childlike creativity. They stand for quality, maximalism, and creative self-discovery. 

Their name comes from the saying “que será, será” which is Spanish for “what will be, will be.” The idea is to close your eyes and imagine what will be if you lift the creative constraints you’ve learned over time and the societal constructs that dominate your brain. 

By exploring surrealism in their patterns, they encourage individuals to not take themselves so seriously, break the chains of constructed reality, and tap into that childlike imagination we often outgrow. Their clothing is gender-fluid, inclusive of all sizes, and wearable weirdness.

The goal of the project was to create a concept fashion brand based on a subculture or art movement. By creating a cohesive brand and sculpting the world around it, I learned to translate fine art visuals into design and fashion.